Data Visualization
Providing a clearer picture of performance
"Half the money I spend on advertising is wasted; the trouble is I don't know which half."
~ John Wanamaker – over 90 years ago
Yes, the more things change, the more they stay the same. Today, many marketing teams are digging through hundreds of pages of marketing campaign performance data looking for the data to help support their recommendations. It doesn't have to be this way.
Instead of taking years to build out a highly comprehensive analytics platform to ingest every piece of data from every source, start with what matters most: your measurable goals and KPI. With Imaginuity as your guide, you can connect the dots across your marketing ecosystem and bring visual clarity to performance. The results will help you realize the value of the right data right away for better and faster decision-making.
What do we mean by “data visualization?" It's simply storytelling with data: a graphic representation of important information that helps communicate insights and dependencies via graphs, charts, and other visual means. It makes data actionable and easy to digest so marketing teams can improve the effectiveness and efficiency of their efforts instantly.
Our AdScience® customer data platform provides highly impactful data visualizations of marketing campaign performance to show you what's working and what isn't, how various tactics support each other, and opportunities for optimization.
But data visualization is only as effective as its ability to provide timely insights to inform meaningful actions. What story does the data tell?
Using AdScience, you don't have to wait a month for your tech team to pull reports. Not even a day. AdScience's data visualization dashboard shows real-time data so you can optimize your campaigns on the fly and make customer interactions at every moment most effective.
By managing the complexity of thousands of touchpoints and bringing clarity to your planning, execution, and measurement, you can determine once and for all which half of your marketing spend should stay and which should go.