Print Advertising: We roll old school, too.
For a digital agency, we sure know a lot about print. That’s because Imaginuity has been around for more than 20 years, starting way back when digital marketing was in its infancy. We’ve grown our agency over the years, in part based on the success of our traditional marketing capabilities—from print advertising to billboards to direct mail.
While digital advertising offers the ability to target specific audiences and track results precisely, print advertising can also be used to pinpoint specific demographics and appeal to customer interests. Because of the much lower costs of digital printing, magazines and newspapers are becoming more and more focused on niche interests. This allows us to get personal in our print advertising.
Still a big part of delivering leads for our clients today, direct mail has proven over the years to be a great companion to the seemingly endless number of digital channels we can bring together. Imaginuity uses direct mail with precision, especially when combined with other tactics, to target specific demographics and geographic areas, often down to the household.
The Power of Print & Digital Combined
Print advertising can also help build brand awareness when coupled with digital advertising. Brand interactions off-screen can lend credibility because creative print ads are more tangible and permanent than digital ads. They’re often more memorable than their digital counterparts, as print can be held, read, and reread at leisure. They can also be kept and referred to later.
We believe traditional print advertising should be taken into consideration in any media mix. With today’s customer journey getting more complex, opportunities abound to use print to enhance the audience’s experience, get them to spend more time with your brand, and drive desired actions.
Print advertising can also help build brand awareness when coupled with digital advertising. Brand interactions off-screen can lend credibility because creative print ads are more tangible and permanent than digital ads. They’re often more memorable than their digital counterparts, as print can be held, read, and reread at leisure. They can also be kept and referred to later.
We believe traditional print advertising should be taken into consideration in any media mix. With today’s customer journey getting more complex, opportunities abound to use print to enhance the audience’s experience, get them to spend more time with your brand, and drive desired actions.
We can help transform your business.
Turn to Imaginuity for print advertising campaigns that make an impact. Contact us today.
Turn to Imaginuity for print advertising campaigns that make an impact. Contact us today.