Imaginuity’s Strategic Approach to Broadcast TV


Broadcast TV advertising remains a powerful tool for businesses to connect with a vast and diverse audience. Imaginuity’s expert strategies in broadcast TV planning and buying can amplify your brand's reach and impact. Our team of seasoned marketing professionals is here to guide you through the intricacies of broadcast TV media strategy, helping you harness its potential to achieve your marketing objectives.

The Power of Broadcast TV Advertising

Broadcast TV advertising continues to hold a special place in the marketing mix due to its unparalleled reach and influence. Here are a few key reasons why businesses should consider broadcast TV as an integral part of their media strategy.

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Wide Audience Reach

One of the primary advantages of broadcast TV advertising is its ability to reach a vast and diverse audience. From local and regional channels to national broadcasts, the potential reach is immense.

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Engagement and Impact

Broadcast TV commercials have the power to engage viewers on an emotional level, leaving a lasting impact on their memory and perception of your brand. Video content for your brand interacts with more of your audience’s senses, which increases the audience’s brand recall.

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Trust and Credibility

Broadcast TV is still considered a credible source of information, and appearing on TV can enhance brand trust.

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Targeting Opportunities

Contrary to popular belief, broadcast TV offers various targeting options, allowing you to reach specific demographics and segments effectively. Imaginuity partners with Comscore to take a data-driven approach to TV buying, all the way down to the zip code level.

Crafting a Winning Broadcast TV Media Strategy

Understanding the importance of broadcast TV advertising, let's walk through the core components of a successful broadcast TV media strategy.

Audience Analysis


We begin by conducting a comprehensive analysis of your target audience, understanding their preferences, behavior, and viewing habits.

Content Strategy


Development of compelling and relevant commercials with the right message is crucial. We work with you to determine what sets your business apart to then to develop messaging that resonates with your audience and conveys your differentiation effectively.

Targeting Selection


Choosing the right dayparts and stations is critical. We help you identify the most suitable stations or platforms that align with your audience, goals, and budget. We strategically schedule your ads to maximize visibility and impact.

Budget Allocation


Our media buying and planning experts assist you in optimizing your budget, ensuring that every dollar spent delivers the desired results.

Media Buying and Placement

There are intricacies involved in media buying and placement, highlighting the importance of negotiating the best deals and optimizing your ad placements to achieve optimal reach and frequency with your target audience.

Negotiating Rates


We leverage our industry relationships to secure competitive advertising rates for your ad placements.

Strategic Placement


We carefully choose the time slots and programs that align with your target audience's viewing habits.

Holistic Strategy


As a full-service media agency, we leverage insights from other media channels utilized to best amplify learnings, optimization, and results.

Monitoring and Analysis


Our team continuously monitors the performance of your ads, making real-time adjustments to optimize results. Additionally, we track and negotiate added value for the brand where possible.

Tracking and Reporting


We place high importance on tracking the effectiveness of your broadcast TV media strategy and providing transparent reporting to evaluate the return on investment (ROI).

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Performance Metrics

We track key performance indicators (KPIs) such as reach and frequency to gauge the success of your campaign. The measure of reach and frequency is often rolled into a metric called a GRP (Gross Rating Point). If your creative has a direct call to action like a QR code or phone number, Imaginuity can partner with you on optimal tracking and reporting as well.

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Data Analysis

Our media planners and buyers partner to dissect the results, providing valuable insights into what worked and areas that may require adjustment to achieve a higher level of brand reach.

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Reporting and Recommendations

We provide and present comprehensive reports that capture recommendations for future campaigns, helping you make informed decisions.

Broadcast done right


Our broadcast TV media strategy and buying services are designed to unlock the full potential of broadcast advertising for your brand. With a meticulous approach to strategy development, creative production, media buying, and performance tracking, we are your trusted partner in achieving your marketing goals through the power of broadcast TV.

Looking for trusted media services?


Contact us today to embark on a journey that will elevate your brand's visibility and impact in the world of television advertising. Let's make your brand the star of the screen! 


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