Media Buying & Planning

Every media impression represents a potential opportunity for conversion. However, in a world teeming with messages and advertisements, it’s essential to have a marketing partner who focuses on the customer, not just the product. Why? To ensure that each impression carries genuine meaning and impact.

Today’s media landscape is a rapidly changing ecosystem. To succeed, you must skillfully connect the dots among various channels and tactics while discerning which are the most crucial. Bringing these elements together in the right ways is the key to delivering the right message to the right people at the right time.

Many digital media agencies or departments struggle to achieve this high caliber level of sophistication. They often outsource various components of the process to external vendors and intermediaries, adding layers of complexity, increasing lead times, and driving up costs. This fragmented approach to media buying and planning results in crucial data residing with different owners and within disconnected systems, preventing you from obtaining a comprehensive view of campaign performance. Consequently, many brands find themselves making digital marketing decisions in the dark.

At Imaginuity, we are an innovative media marketing agency that believes in a better approach to media planning and buying; one that truly connects with today's highly connected consumers. We understand that there's no one-size-fits-all media solution, which is why we begin each engagement by gaining a clear understanding of your unique business needs. From there, we craft a data-driven media strategy designed to transform your objectives into actionable results.