Imaginuity: Increase Your Customer Base & Revenue with Imaginuity’s Lead Gen Services
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Effective lead generation is the basis of a successful sales funnel, allowing you to nurture prospects into loyal customers. There are many ways Imaginuity helps clients generate leads. From more common channels such as direct mail, paid search, and social media advertising to partner channels such as co-registration and third-party generated leads, we can help a business drive the leads they need. Here are a few integral ways Imaginuity helps our clients with lead flow for their businesses.
Paid Search
Paid Search
Paid search, also known as PPC (pay-per-click) advertising, is one of the most effective online lead generation sources. It allows businesses to feature their ads in search engine results, reaching users who are actively seeking relevant information. While Google Ads dominates PPC, Bing Ads (albeit with a smaller market share) can offer value, particularly when targeting specific demographics.
Imaginuity can help you create effective paid search campaigns through careful keyword research, compelling ad copy, and strategic bidding. Aligning your ads with user intent enhances visibility and brings qualified traffic to your website.
Analyzing data, refining keyword strategies, and keeping up with algorithm updates are crucial for maintaining a competitive edge. Our approach adapts swiftly to changes, ensuring that your ads remain in sync with your audience in the dynamic digital landscape. Explore our comprehensive paid search solutions to enhance your online presence.
Direct Mail
Direct Mail
In the digital age, businesses often gravitate toward online channels, but direct mail remains an effective tool in lead generation and often helps with the efficiency of other lead generation channels. Thoughtfully executed direct mail boasts a high return on investment. Through careful planning, creative design, and targeted mailing lists, our direct mail campaigns produce significant conversion rates, making it a cost-effective marketing strategy.
Direct mail seamlessly complements digital marketing efforts, encouraging recipients to engage with your brand on online platforms. Our integrated approach amplifies online presence, fostering increased user engagement and potentially leading to higher conversion rates.
Imaginuity’s proven-effective direct mail campaigns contribute to brand recognition by reinforcing brand identity through well-designed and relevant communications. This repetition creates lasting impressions in the minds of your audience, influencing their decisions when the need arises.
Co-Registration
Outside of conventional lead generation channels such as paid search and direct mail, we take advantage of other opportunities to leverage partnerships with complementary brands to mutual benefit. Co-registration allows you to bundle your products or services with another company’s marketing program. For example, if your company offers pest control services, you can bundle your services with a complementary landscaping business on their lead generation form. This typically leads to incremental leads that you would not be able to generate through traditional channels.
Third-Party Leads
What does a company do when they have excess leads they can’t service? There are opportunities in every vertical for companies to partner with others to outsource or even sell their leads to. This creates a mutually beneficial arrangement where one company grows their business by receiving incremental leads that they themselves could not generate, while the others have a means to grow their businesses through additional revenue. If this opportunity works for your business, we can help you find partnerships to evaluate.
Partner with Imaginuity for Lead Gen Success
Imaginuity’s comprehensive lead generation solutions encompass both common and innovative new channels, providing businesses with the versatility to adapt to evolving market landscapes. Whether through paid search, direct mail, co-registration, or third-party leads, we strive to empower businesses in driving leads to foster sustained growth. When combined with Imaginuity’s demand generation services, we can provide your business with a full funnel approach to generating awareness, creating interest in your brand and ultimately producing qualified leads for your sales team.
Let us help you transform your business.
If you are interested in working with a demand generation agency that seamlessly brings together demand and lead gen services, contact us today.