Graphic Design

Design Excellence Across Channels

While Imaginuity is a full-service digital agency, our graphic design capabilities are on par with the best design boutiques. Our creative leaders are veterans of traditional design firms, honing their craft over the years by designing assets from brand identities to food packaging to annual reports. This versatility comes in handy when you work at an agency that offers their clients marketing expertise in both the online and physical realms—which, as luck would have it, we do.

The Imaginuity Creative Advantage

With digital tools abounding, you may be surprised to know that our creative process, no matter the medium, often starts with pencil and paper. This is because software and technology can limit the imagination. If a designer starts concepting on a keyboard, they may forego an idea if they’re not able to quickly execute it digitally. So whether we’re ideating for animated digital ads, social media posts, websites, billboards or engaging direct mail pieces, once we develop a strong concept, we'll figure out how to make it work in the right environment.

No matter the message or content, great design is essential in making sure that your marketing messages are easily consumed and understood by your customers and prospects. A lot of that has to do with an intimate understanding of their needs and preferences. The use of typography, color, layout, materials, and imagery are all carefully chosen around what is right for the brand and what will best connect and drive engagement.

How Great Design Wins

In marketing, good brand design cuts through noisy environments where everyone is constantly bombarded with content. Good design grabs people’s attention by reflecting, visually, what they're attracted to. This attraction is heightened when the design aligns with brand expectations. Design success demands more than simply creating something pleasing to look at. Often, it's about designing something disruptive, or aggressive, or chaotic. Well-crafted design can force an audience to take pause and consider.

As we all become more attached to digital devices, the role of design in the larger context of user experience can't be understated. A seamless experience like finding directions on a wayfinding app or ordering food online is successful because thoughtful design is leveraged to enhance an app’s intuitiveness. We've all encountered information systems that are incredibly difficult to use. In most cases, it’s not the user that's the barrier. It's poorly executed design that prohibits them from clearly seeing what they need to do to effectively engage the system. Only through meaningful design can complex information or processes be presented in ways that are easy to understand, navigate, and remember.

Imaginuity: Your Graphic Design Agency Partner

Even though we approach design as a focused discipline, we’re not just another narrowly focused graphic design company. Imaginuity is made up of all the inter-related departments needed to deliver off- and online marketing success, and many of our departments work directly with our expert designers.

For example, our user experience team works shoulder to shoulder with our graphic designers to ensure that we meet the perfect balance of form and function to achieve our client's communications objectives across online projects. And while you may think our web developers have little in common with our art directors and motion designers, you might be surprised to find out how fluidly they work together as one team to deliver delightful website experiences.

Over the past two decades, we've designed our own internal processes that allow our departments to engage in ways that are frictionless and productive. After all, good design can break down barriers to communication and collaboration—even between left-brained technologists and right-brained designers. And that is another part of the Imaginuity advantage.