Television Commercials
We know how to channel mass reach.
Television advertising has been a staple of marketing for decades. And Imaginuity has been writing and producing award-winning television commercials for almost as long. Today, when consumers are bombarded with advertising from all sides, are television commercials still important? After all, people can now watch whatever they want, whenever they want, on streaming services and social media. The answer is a resounding yes. Television commercials remain one of the most effective ways to reach a large audience and build brand awareness. Why?
Even in the age of streaming content, television has a large reach. It remains the most popular way for people to consume video content. In 2022, the average American adult watched over 3 hours of television every day. This means your commercial can be seen by millions of people fast. This mass reach is especially important for businesses trying to launch a new product or service or expand into a new market.
Even with a wide reach, commercials don’t work unless they can effectively persuade viewers to act. Persuasion takes great storytelling—something we do very well. At Imaginuity, we expertly use sound, motion, music, script, and great casting to create compelling advertising that will drive awareness, consideration, purchase, and loyalty. Naturally, it starts with a strong creative concept, one that will capture viewers’ attention quickly and hold it until the call to action at the end of the ad. This is what separates Imaginuity from commercial production companies. Because we are a full-service agency, we’re able to leverage learnings and insights from our media buying and planning team members, our search team, and our data analytics experts to ensure we’re producing work that is not only memorable, but appropriately targeted to the right audiences at the right times.
Commercials aren’t restricted to television advertising alone, however. Over-the-top (OTT) video is video content that is streamed over the internet, without the need for a traditional cable or satellite subscription. Popular OTT video platforms include Netflix, Hulu, Amazon Prime Video, and Disney+. OTT video is quickly becoming one of the most popular ways to consume video, with many reports estimating that viewership will soon surpass traditional TV viewership in the United States. And because we can customize our media campaigns to a very targeted audience profile, OTT is a great opportunity to create customized stories we know will resonate.
Whether it’s traditional TV advertising or OTT commercials, Imaginuity brings the same creative approach to reaching large or small audiences, ensuring that your brand is getting in front of the right audience with a story that hits home and drives action.
We can help transform your business.
Contact us today to find out how our television commercials and video marketing solutions can bring your brand to life.