Increase Brand Awareness and Understanding with a Strong Brand Identity


A strong, differentiated brand identity is a must for any organization looking to establish a recognizable presence in almost every industry. Visually, a strong identity separates your business from a crowded vertical full of lookalike competitors. Emotionally, you can support your company’s core values without saying a word. Confident, caring, heroic, revolutionary, and magical are a few of the many qualities a strong brand identity can convey. Experientially, a well-built identity can enrich interactions with your audiences across touchpoints. After all, a brand identity should be an umbrella over all of the experiences people have with your brand, from the moment they first hear about you to the moment they buy and ultimately become a loyal customer.

We all are now being bombarded with endless messaging and advertising everywhere we turn. How is your marketing going to grab the attention of potential customers? And just as important, how is it going to remain memorable? In almost every industry, there is a sea of sameness in how organizations represent themselves. A strong brand identity from Imaginuity holds the key to creating a lasting impression.

Fortunately, there are many opportunities to distinguish you from everyone else. How does your brand look? How does it sound? How does it interact, move, speak? When executed properly, a brand identity design answers all these questions in a way that feels natural and purposeful, and properly emotes the company’s values, personality, and reputation—the intangibles that make an organization unique, setting it apart from competitors.

Imaginuity has decades of experience in building strong brand identities that help achieve marketing goals and objectives. Often, a new organization needs to build initial brand recognition. When consumers see a logo or hear a tagline for the first time, they should remember that brand and what it stands for. In other instances, improving customer loyalty for an established brand is the primary objective—a strong brand identity can help with this, too. When customers have a positive experience with your brand, they are more likely to return and recommend your products or services to others. A consistent brand identity can help increase sales, as customers are more likely to purchase from a brand they recognize, understand, and deem trustworthy. A strong brand identity can also improve an organization’s reputation. Designed and executed properly, a brand identity can enrich the value of everything the brand provides, attracting more customers and partners.

Not to be overlooked, a solid brand identity can even help in recruiting. Employees want to work for companies with which they share common values and purpose, and when those similarities are well communicated through brand identity, it makes the hiring process easier.

Imaginuity can work with your organization, regardless of industry or size, to build a strong brand identity. We’ll work together in capturing your brand values and core beliefs. We’ll identify your target audiences and focus on how you are aligned with them as we develop your identity. We’ll then workshop together or internally to find your organization’s unique brand voice. An accurate tone and personality will help attract customers, employees, investors, and any other audience you’re targeting. Finally, we’ll bring it all together via a name, logo, color scheme, typography, sounds, movement, and voice.

Stand out, stand apart, and stand proud with a brand identity built by the award-winning brand strategy and creative teams at Imaginuity.

We can help you transform your business.


Stand out, stand apart, and stand proud with a brand identity built by the award-winning brand strategy and creative teams at Imaginuity.


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