Revolutionizing Multi-Location Business Marketing

Pylot™ by Imaginuity

At Imaginuity, we combine decades of experience in marketing for multi-location businesses with cutting-edge technology, giving rise to a transformative web development platform: Pylot®. With Pylot, our commitment is to provide on-brand websites and integrated marketing programs tailored for multi-location businesses, ensuring brand consistency while letting the individuality of each property shine through.

Crafting Unique Digital Experiences

We understand the delicate balancing act that national brands with geographically dispersed locations must manage to ensure adherence to the company’s brand standards while still offering individual locations the ability to address the nuances of their distinct customer base.

We excel at helping brands present a unified brand image across all locations while preserving each location's unique character. Pylot was conceived as a solution to this challenge. Pylot uses an innovative, one-of-a-kind modular approach to web design that highlights your brand's core messaging and visuals while allowing for localized customization. This empowers local marketing teams to make the customizations needed for multi-location marketing success and authentically engage with their local markets.

Pylot: A Unified Marketing Powerhouse

More than just a website platform, Pylot is a comprehensive, integrated marketing solution. It is the embodiment of Imaginuity's dedication to providing a unified and seamless marketing experience for multi-location businesses. By flying with Pylot, you gain access to a multitude of essential marketing services offered by Imaginuity, all consolidated into a single, easy-to-use platform.

Pylot delivers stunning, on-brand websites, but that's only the beginning. Pylot can also serve as a hub where you can stay on top of search engine performance, directory listings, online reputation management, and programmatic media campaigns that enable you to engage with customers at the right time and place with the right message. To meet ever-rising customer expectations, Pylot is designed to provide a frictionless user experience, making sure you stay ahead in the game by delighting customers.

With Pylot, you can take advantage of a full suite of integrated marketing services from Imaginuity. Our à la carte model allows you to choose the services you need at the scale you require, attracting highly engaged traffic to your site, ensuring a strong brand presence, and gaining actionable insights to improve marketing campaign performance.

Additional services available with Pylot:

Digital Advertising: Targeted Messaging for Business Growth

Digital advertising for multi-location businesses involves crafting tailored messages and visually engaging content designed to resonate with specific demographics, behaviors, and preferences of the audience. We meticulously analyze your target audience to ensure that your messages reach potential customers at the right times and on the platforms they frequent. This precision targeting maximizes the impact of your advertising, boosting engagement and driving traffic to your locations.

Paid Search and Enhanced SEO: Elevating Business Visibility

Paid search and enhanced SEO strategies are pivotal for enhancing the online visibility of your multi-location business network. Paid search involves strategic keyword bidding to showcase your businesses prominently in search engine results. Simultaneously, enhanced SEO optimizes your website to improve its organic search rankings, making it more accessible to those searching for relevant services. Aligning these strategies ensures heightened visibility, attracting highly engaged customers who are actively seeking the services your business provides.

Local Listings Management: Ensuring Accurate Business Information Locally

Local listings management for multi-location businesses entails maintaining accurate and consistent information about your business network across various online platforms and directories. We exhaustively update and manage details such as business names, addresses, phone numbers, services offered, and operational hours. Consistent and up-to-date listings instill confidence in potential customers, making it more likely for them to choose your business. This management approach significantly enhances visibility within your target localities, ultimately driving higher customer engagement.

Online Reputation Management: Cultivating a Positive Business Image

Online reputation management (ORM) for multi-location businesses involves actively monitoring and managing your network's online reputation. We track reviews, social media mentions, and other digital interactions related to your businesses. By promptly addressing feedback, both positive and negative, we work to nurture a positive online brand image for your business. ORM helps in building trust and credibility among potential customers, influencing their decisions and choices regarding services.

Omnichannel Marketing: Integrated Engagement for Seamless Experiences

Omnichannel marketing for multi-location businesses entails delivering a seamless and integrated experience across relevant communication channels. Through Pylot, we centralize customer relationship management (CRM), marketing automation, email marketing, SMS/MMS, social media, and chat communications into one unified platform. This integrated approach ensures consistent messaging and a cohesive brand voice, whether potential customers interact via email, social media, or other channels. By providing a unified brand experience, we enhance customer engagement and loyalty, ultimately driving foot traffic and fostering a sense of community within your business environment.

These services, finely tuned and integrated within Pylot, are designed to work harmoniously, amplifying the impact of your multi-location digital advertising efforts and propelling your business toward sustained growth and success in the competitive retail landscape.

Insights to Drive Excellence

You can't manage what you don't measure. Pylot provides access to reports, analytics, and easy-to-understand campaign visualizations. Keeping an eye on your programs, understanding what's working and what isn't, and making improvements on the fly has never been easier.

Speed to Launch: Just 60 Days to Launch

What makes Pylot truly remarkable is its ability to significantly cut web time-to-launch, reducing it by more than 50% compared to fully custom development. While typical web development processes may take four to six months, Pylot web implementations typically take just 60 days.

How? We leverage a unique design system and implementation methodology based on proven frameworks created from over 20 years of multi-location marketing experience. Our three-phase process—define, design, develop—takes you from concept to launch in no time.

Define

Project Plan
Creative Brief
Requirements Gathering
Keyword Strategy

Design

Asset Collection
Creative Design
Page Inventory
Content Planning

Develop

Content Development/Migration
Creative Execution
Coding + QA
SEO Implementation

Powered by Imaginuity

At Imaginuity, we are experts in marketing technology with a passion for simplifying complexity. With over two decades of experience in multi-location digital advertising, we combine imaginative thinking, innovative platforms, and uncommon ingenuity to help businesses like yours get the most out of their marketing investment and build highly engaging customer experiences across their multi-location businesses.

We understand that achieving the just-right mix of corporate branding and local customization is always a challenging balancing act. This understanding led us to evolve our first-generation multi-location marketing platform into Pylot. When your marketing strategy runs on Pylot, you can launch quickly, scale as you grow, and reach new heights.

In collaboration with Pylot, Imaginuity invites you to redefine the way your multi-location business connects with your audience in the digital realm. Contact us today to discover how our commitment to excellence and innovation can transform your marketing landscape.