Elevating Franchise Marketing – Managing Complexity with Innovative Technology Solutions

The landscape of franchise marketing has undergone significant transformation in recent decades. These changes have brought forth a slew of new tools, platforms, and technologies that promise a more data-driven and insightful approach to marketing. This has also introduced a layer of complexity that many franchise organizations find challenging to navigate. What was once a relatively straightforward journey from awareness to consideration to purchase, supported by a few broad-reaching media options, has now become a tangle of countless directly and indirectly connected touchpoints. Even seasoned marketing teams can find it daunting to harness this web of interactions effectively.

To address the increasing complexity of franchise marketing, Imaginuity® offers two unique platforms designed to empower the marketing operations of forward-thinking franchise organizations. These platforms enable franchises to establish a scalable online presence fast, leverage data science to define their ideal customers and prospects, and connect the dots between various customer touchpoints along the path to purchase. With Imaginuity as your franchise marketing agency partner, the endgame is to enhance operational efficiencies, boost ROI, and achieve superior marketing outcomes.

To address the increasing complexity of franchise marketing, Imaginuity® offers two unique platforms designed to empower the marketing operations of forward-thinking franchise organizations. These platforms enable franchises to establish a scalable online presence fast, leverage data science to define their ideal customers and prospects, and connect the dots between various customer touchpoints along the path to purchase. With Imaginuity as your franchise marketing agency partner, the endgame is to enhance operational efficiencies, boost ROI, and achieve superior marketing outcomes.

Pylot®: Your All-in-One Digital Marketing Platform

Pylot is a cutting-edge digital marketing platform born from over two decades of imaginative thinking, innovative technology, and uncommon ingenuity. It simplifies the process of multi-location website creation, management, and integrated marketing services. Using a modular design system, Pylot allows location-specific websites to share a consistent look and feel while still accommodating local customization. This level of scalability and speed was previously beyond reach.

Pylot also goes beyond website management. Via Imaginuity, an expert in commercial real estate marketing, Pylot offers additional services to enhance your franchise’s marketing efforts, such as attracting search traffic, executing omnichannel campaigns, and keeping directory listings up to date. Pylot also supports CRM and marketing automation technology integrations, streamlining and optimizing important functions.

Key Features of Pylot:

Digital Advertising icon

Digital Advertising

Target precise messages to specific audiences at the best times.

Paid Search and Enhanced SEO icon

Paid Search and Enhanced SEO

Align paid and organic search strategies to attract highly engaged site traffic and dominate the SERPs.

Local Listings Management icon

Local Listings Management

Ensure that all directory listings are current and consistent, eliminating shopper confusion. 

Review Management icon

Review Management

Maintain a positive online presence through review and social mention monitoring. 

Omnichannel Marketing icon

Omnichannel Marketing

Manage CRM, email, SMS/MMS, social, and chat—all from one centralized platform. 

AdScience®: Unleashing the Power of Customer Data

AdScience, our proprietary customer data platform, is designed to collect, analyze, and activate customer data effectively. It leverages first-, second-, and third-party customer data to create rich customer profiles, enable better media planning, and visualize campaign performance. Whether you're operating at the national, regional, or local level, AdScience provides the tools you need for efficient campaign execution. One important feature of AdScience is its unique approach to campaign attribution. While many marketers rely on last-touch attribution, this approach may not provide a complete picture of what drives performance. AdScience takes a holistic view, recognizing that multiple touchpoints influence customer decisions. It eliminates the guesswork from campaign performance assessment and offers a clear view of which media channels work best together to generate optimal marketing outcomes for your business.

Key Features of AdScience:

Rich Customer Profiles icon

Rich Customer Profiles

 Gain in-depth insights into customer and prospect behavior and preferences.

Actionable Insights icon

Actionable Insights

Make data-driven decisions with confidence. 

Data-Driven Media Planning icon

Data-Driven Media Planning

Optimize your media spend with precision targeting. 

Impactful Visualizations icon

Impactful Visualizations

Monitor campaign performance in real-time. 

Blended Data Sources icon

Blended Data Sources

Combine data from various sources for a single source of truth.

Real-Time Updates icon

Real-Time Updates

Stay agile and pivot with instant performance snapshots.

Intuitive Filtering icon

Intuitive Filtering

Easily access the information you need.

Unlocking the Full Potential of Franchise Marketing


At Imaginuity, we believe in empowering franchise organizations to thrive in the digital age. Our unique platforms, Pylot and AdScience, along with our multi-location marketing expertise, can revolutionize franchise marketing operations. By embracing technology, data-driven insights, and a holistic approach to campaign planning, we can help you navigate the complexities of modern franchise marketing.

Get in Touch with Us


The future of franchise marketing is here, and we're here to guide you to success.

If you're ready to harness the power of our innovative solutions to take your franchise marketing to new heights, we invite you to connect with us. Contact Imaginuity today.


CONTACT US >