AdScience® – Pioneering Marketing Analytics Platform
Marketing has transformed into a data-driven science. Every click, scroll, and interaction generates a treasure trove of data points that companies should leverage to optimize their marketing strategies. Yet, this data often resides in far-flung corners of a business, across various platforms and departments. This leads to the creation of impenetrable data silos that obstruct the path to actionable insights. The remedy for this complex challenge lies in AdScience, Imaginuity’s sophisticated marketing analytics platform.
Collecting, Analyzing, and Activating Data at Scale
With an astonishing 1.7 billion active rows of data, encompassing 1200 data variables and drawing insights from over 25 sources of customer data, AdScience stands as a comprehensive and formidable marketing analytics platform that empowers organizations to craft smarter and more effective media campaigns. In an era where marketing decisions hold the power to either propel a business to new heights or stagnate in obscurity, AdScience serves as a guiding light in today’s data-driven marketing world.
The Quandary of Data Overload
Organizations are often awash in data. Every online action, whether it's a website visit, a social media click, or the opening of an email, spawns data points. However, this data abundance becomes a double-edged sword when it's scattered across various systems, under the control of distinct teams and vendors. These data silos create a labyrinth that makes it challenging to extract meaningful insights from the wealth of available information, rendering many businesses data-rich but insight-poor.
AdScience: The Gateway to Unifying Customer Insights
AdScience emerges as the beacon of clarity amidst this data overload. It is a marketing analytics platform designed to resolve the complexities of data silos by aggregating first-, second-, and third-party data from a multitude of sources. This harmonization of data creates a unified repository of customer information, leading to the development of detailed customer and 'look-alike' profiles, which in turn empower intelligent, real-time actions and better, faster decision-making.
Empowering Media Campaigns with Unparalleled Precision
AdScience's customer insights provide our media teams with the tools they need to construct highly efficient media campaigns that optimize every dollar spent. Whether the campaigns are executed online, offline, or as a blend of both, AdScience’s insights allow your ads to precisely target the intended audiences with pinpoint accuracy.
Unlocking Geographic Precision for Hyper-Local Targeting
AdScience goes beyond conventional advertising platform approaches by offering ZIP-Code level precision in reaching local audiences. By effectively connecting the dots between diverse data sources, AdScience delivers pinpoint customer and geographic intelligence. Through insightful analytics, you can assess campaign performance not only at a macro market level but also at the micro-level, down to a single ZIP Code. This level of granularity empowers you to discern which campaigns are most effective in specific cities and even neighborhoods.
Breaking Free from Last-Touch Attribution with Holistic Insights
A sizable proportion of marketers still rely on last-touch attribution to measure campaign success, a practice that can lead to misleading conclusions. AdScience's customer insights eliminate this guesswork by providing a crystal-clear picture of which media channels work best together to drive optimal outcomes for your business. Recognizing that a customer's conversion journey is often influenced by various touchpoints, AdScience ensures that every contributing factor is given its due credit.
Visualizing Success through Data
AdScience not only demystifies advertising performance but also enhances understanding through engaging data visualizations. These intricate yet insightful visual representations offer a deeper understanding of which marketing efforts, or combination of efforts, are performing exceptionally well. Moreover, AdScience is proficient in visualizing multi-touch conversion paths, providing a comprehensive picture of your acquisition costs and the customer journey.
The Power of Integration and Innovation
AdScience doesn't operate in isolation. By seamlessly integrating its marketing analytics capabilities with Imaginuity’s innovative website development Pylot® platform, you gain an all-in-one ecosystem capable of creating data-driven customer experiences and rapidly scaling your online presence across multiple locations fast. This integrated approach allows you to maximize your marketing spend by efficiently delivering the right messages to the right people through the right channels at precisely the right times.
Join the AdScience Revolution for Data-Driven Success
Marketing success requires data-driven marketing decisions. AdScience is your ultimate key. By harmonizing data from multiple sources, AdScience eliminates the guesswork from marketing and empowers you to make well-informed, data-driven decisions that consistently yield tangible results. We invite you to learn more and discover how to transform your marketing strategies with one of the most advanced marketing analytics platforms available. Don't let data silos hinder your progress; unlock the full potential of your marketing efforts with AdScience.
Contact us today and embrace the future of marketing performance analytics!
CONTACT US TODAY >