Matt Sommer


Chief Technology Officer


As Chief Technology Officer, Matt spearheads the development and integration of innovative software products and Generative AI technologies, driving technology vision and strategy. He’s involved with all aspects of the company’s technology efforts, from hands-on software engineering leadership to strategic implementation of emerging technologies to ensure the agency remains at the leading edge of the marketing landscape. “I love creative problem solving, taking ideas from inception to revenue, innovation and entrepreneurship, and working with smart, hard-working people in a multi-disciplinary environment” remarks Matt.


After graduating from the University of Texas at Austin with a Bachelor’s degree in Cognitive Psychology, and a Master’s degree in Neuroscience from University of Texas at Dallas, Matt has spent years consulting in Defense with DARPA, Raytheon, and the greater US Intelligence community. During that time he also spent time as a consultant for Twitter, Airbnb, HomeAway and Facebook, as well as large consultancies like McKinsey.


Regarding his time since joining Imaginuity in 2024, Matt says “I’ve enjoyed working with our people first and foremost. It’s a very unique collection of backgrounds and experiences that keep me inspired.” Adding, Matt continues “I also love the vision. Total focus on clients and client-success but from a perspective of how can we use technology and innovation to help them succeed.”


When not at the office, Matt spends his time with his family, particularly cheering on his daughter’s academic and athletic achievements. Matt’s also involved in soccer (between injuries), rock climbing, Longhorn football & volleyball, camping, coffee, and hot sauce.


Career Advice...


“Give the credit and take the blame. Character and reputation are more important than any job skills or resume fodder. Treat everyone with equal amounts of respect, from the CEO to the custodial staff.”

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