Serving as Director of Direct Marketing for Imaginuity, Krista oversees the strategy, execution, and optimization of all direct mail campaigns for every client that leverages this service at the agency. Managing this department is demanding work and requires continuous optimization. “I take craftsmanship very seriously. I take pride in the work I do and enjoy creating processes and efficiencies that positively impact our clients and their businesses,” says Krista.
After graduating from Texas State University with a Bachelor of Science in Biology, Krista joined Imaginuity and has been involved in some of our largest accounts, including HomeVestors® of America and American National Bank of Texas. “I enjoy getting to collaborate with multiple teams, such as Paid Digital and AdScience, to learn about how the various media channels all interact with each other with the common goal of providing top-tier service to our clients,” remarks Krista.
When she not moving the needle for Imaginuity’s clients, Krista enjoys spending quality time with her friends and family.
