As an Account Director and product owner of Imaginuity’s Digital Lead Initiative, Jourdan maximizes the impact of an agile product development team by keeping one goal in mind: translating customers' needs into a product vision. “I provide the roadmap for the product, identify roadblocks, collaborate with various stakeholders, and prioritize based on the product development team's objectives to achieve our goals,” says Jourdan. “I’m passionate about delving into the intricacies of user psychology, particularly the subtle factors that drive their actions. My true enthusiasm lies in harnessing this understanding to craft digital solutions that influence user behavior effectively, ultimately leading to improved results and experiences.”
With a bachelor’s degree in Advertising from Texas Tech University, Jourdan has spent 15+ years in client services, working on brands such as Jiffy Lube, Shell, Toyota, PrimeLending, and The Cheesecake Factory. During her time at Imaginuity, Jourdan has been instrumental in the growth of our client, HomeVestors® of America. “I enjoy working at Imaginuity because I am empowered to be a change-maker. It is not hierarchy-focused; rather, we value doing the best we can for our clients. I am a trusted, valuable member of the team, working in a highly collaborative environment with talented professionals.”
Outside of Imaginuity, Jourdan is an avid fiction and mystery reader. She’s a proud dog mom and has a side hustle that keeps her pretty busy. “I make polymer clay earrings and sell them on Etsy.” Jourdan plays sand volleyball and enjoys watching college football. “I can be a bit competitive, so I’m always down to play any game.”
